I can't imagine it being a large corporation but I could be wrong. I highly doubt we'll see any financials on the deal but imagine it's under $2-3 million. Monster paid $20 million I think and now CABCAR is looking for 3-4 title sponsors to cover portions of the year. Might be time to think outside the box though when it comes to trying to cover every square inch of my tv screen with sponsor logos and ads. Save 'em for the cars.